Samsung, Intex and Foxconn are the top three original equipment manufacturers (OEMs) in the country, as of December, as per CMR. The report further highlighted that Foxconn (Rising Star) is the largest contract manufacturer in India.
Samsung is the leading ODM (original design manufacturer) for overall mobiles as well as smartphones in India, the agency said, while Foxconn is the leading third party manufacturer. Foxconn’s Andhra Pradesh facility called Rising Star makes phones for Asus, Gionee, InFocus, Microsoft, Oppo, Xiaomi. Intex and Vivo are the other two ODMs making to the top 3 lists of overall handsets and smartphones respectively.
The report said that the top global ODMs manufacturing handsets for India market are Shenzhen Tecno Technology (manufacturer for Itel), Samsung Electronics (Huizhou) and Shenzhen Benavi Electronics Co Ltd (manufacturers for Micromax and Zen).
“The positive thing about ‘Make in India’ of attracting foreign OEMs to assemble/manufacture in India has been progressively achieved. However, at the same time, it has not resulted in the strengthening of domestic brands. There is a need to revisit the initiative that focuses on empowering domestic brands within the global trade regime,” said Faisal Kawoosa, Principal Analyst, Industry Intelligence Practice at CMR.
“The entire ‘Make in India’ programme should have elements that not only attracts manufacturing but also gives impetus, especially for local brands towards building a thriving ecosystem within a time bound manner. Otherwise, we are seeing non-local brands, especially from China, gaining market at the cost of Indian brand share,” added Kawoosa.
During October – December 2016, 48 OEMs and third party manufacturers made mobile handsets in India, the remaining 140 ODMs supplied to brands selling in India for the same period.