Now Everyone Can Afford Ford Aspire
On Thursday, the Ford India has launched updated version of its compact sedan Aspire at an introductory price in the range of Rs 5.55-8.49 lakh.
This car which has petrol engine and manual versions is priced between Rs 5.55- 7.24 lakh. The automatic petrol variant is tagged at Rs 8.49 lakh. The diesel trims are priced between Rs 6.45-8.14 lakh.
The President and Managing Director of Ford India has stated that with many segment best and industry first features new Ford Aspire ensures that every customer gets what they desire.
The President also went on saying that the compact sedan segment is growing in the country and is expected to touch 4.5 lakh units by the end the year.
He also stated that the segment has the potential to double by the end of the decade.
Commenting on the localisation level, he said all the new products from the company’s stable will start at a level of 85 per cent.
He said Ford India’s domestic sales crossed the USD 1 billion mark in 2017-18 for the first time in its history.
The company’s export revenue in 2017-18 stood at USD 2.4 billion.
When asked about sales growth during the current fiscal, Mehrotra said during January-August period, the domestic PV industry has grown 6 per cent while Ford grew 11 percent.