Chinese Mobile Brands See Big Growth in India
Since both the Chinese companies and the Indian companies have similar market structures, so it was easy for Chinese companies to penetrate in the Indian Smartphone market. Due to the help of major e-commerce players, India has turned into an easy expansion opportunity. The online-only business model has been successfully accomplished by Chinese brands like Lenovo and Xiaomi. Additionally, India and China share the same 4G frequency bands of 1800MHz and 2300MHz. Thus it is easy for Chinese companies to bring the latest products in India along with the home country, as no additional frequency bands modifications are essential. This can be proven with example that the Chinese 4G Smartphone with support for the English language can be easily used in India without any issue. There are several other factors that are driving a sustained growth of Chinese Smartphone. They are competitive pricing, aggressive marketing, and faster adoption of the 4G technology of Chinese Smartphone companies. Furthermore, the integration of high-end specifications, importance on good cameras, and classy design are stuffed even into the budget mobiles.
The Make in India initiative of Indian Government has attracted nearly 25 mobile phone companies that include Lenovo, OnePlus, Xiaomi, Gionee, Oppo, LeEco, and Huawei among the others. Most of these companies have either started or likely to start manufacturing their products in India soon. As per reports, the Samsung has continued its number one spot with over 25.1 percent market share in Indian Smartphone market. Xiaomi captured the second spot with 10.7 percent market share. The third spot was held by Lenovo Group at 9.9 percent and Oppo and Vivo shared the later spots respectively. For the first time in a while, surprisingly, no Indian company is in the top 5 list.